What Do Influencers Think About Twitter Blue?

Twitter Blue has been out for a while now, but what do influencers think about Twitter’s paid subscription service? In this post, we’ll examine what Influencers think about Twitter Blue and its benefits for creators.

Overview of Twitter Blue

Here’s a quick overview of what Twitter Blue is:

Twitter Blue is an optional, paid subscription service offered by Twitter.
It costs $2.99/month for the web and $4.99/month for iOS.
Subscribers get access to premium features like Undo Tweet, Bookmark Folders, Reader Mode, customizable app icons, and more.
It is currently available in the US, Canada, Australia and New Zealand.
Verified accounts that subscribe get a “Subscriber” badge but do not receive automatic verification.
Twitter Blue provides extra tools and customizations for power users willing to pay a monthly fee.
But it is not required to use Twitter and the core service remains free.

So in summary, Twitter Blue is a subscription offering extra functionality on top of free Twitter for those interested in premium features for a monthly cost. It is optional and not necessary for using Twitter.

Also read: How to subscribe to Twitter Blue

General Sentiment Toward Twitter Blue

Based on reactions from influencers, the general sentiment toward Twitter Blue seems to be:

Cautiously optimistic – They are intrigued by the potential but take a wait-and-see approach.
Underwhelmed for now – Most feel the current features offered don’t provide enough value yet.
Hopeful it will improve – Influencers are optimistic future updates will add more compelling perks.
Not an urgent necessity – Twitter Blue is seen as a nice-to-have, not a must-have at the moment.
Interested but unconvinced – Creators are curious but remain unconvinced of the benefits for now.

Overall, the influencer community seems cautiously intrigued by Twitter Blue but underwhelmed by its current state. They are hopefully Twitter will evolve into something more useful with additional features and benefits tailored to creators.

But right now, most view it as an optional extra rather than an essential upgrade.

Influencers Think About Twitter Blue

Here’s a summary of what influencers seem to think about Twitter Blue based on their public comments:

MrBeast

Sees potential but wants more exclusive features and perks before considering it.

Ninja

Finds current features pointless but will sign up once additional benefits are added.

MKBHD

Likes the features it offers but doesn’t see enough unique value to subscribe now.

Casey Neistat

Not impressed or interested currently but hopes it develops into something useful.

iJustine

Loves the custom icons but wants more special perks for creators.

Overall:

Cautiously optimistic but underwhelmed so far.
Waiting to see more benefits tailored for creators.
Like some features but want more subscriber exclusivity.
Not a must-have for influencers currently.

So the consensus seems to be intrigue mixed with underwhelming and hopes for improvements to provide more incentive to subscribe.

Top Features Influencers Like

Based on their public comments, here are some of the Twitter Blue features that influencers have responded positively to so far:

Custom App Icons – Influencers enjoy the ability to customize their Twitter icon and colors to match their brand.
Longer Video Uploads – The 10-minute limit versus 2:20 for regular Twitter allows uploading longer streaming clips.
Reader Mode – Makes reading long threads easier by reformatting them into an article-style view.
Undo Tweet – Gives influencers a short window to fix mistakes in tweets before they go live.
Ad-Free Articles – Provides an ad-free reading experience, though not site-wide.
Custom Navigation – This lets creators customize their bottom navigation bar.
Bookmark Folders – Allows organizing saved tweets into categorized collections.

Though appreciating these features, most influencers want to see more perks and customizations that provide value specifically to creators and power users.

Also read: Benefits of Twitter Blue subscription

Areas Influencers Want to be Improved

Here are some of the main areas that influencers want to see improved with Twitter Blue:

More Exclusive Features – Additional features that provide true utility and value specifically for power creators versus average users.
Special Perks and Discounts – Partnering with brands/stores to offer deals, discounts, and experiences specifically for subscribers.
Subscriber Badges – Updating subscriber badges to be more prominently displayed and provide additional prestige.
Further Ad Reduction – Limiting ads even more for paid subscribers, ideally moving toward an ad-free experience.
Enhanced Analytics – Providing additional tweet performance metrics and analytics data.
Customization Options – More ways subscribers can customize their profiles and timelines.
Monetization Tools – Features to help influencers monetize and engage their subscriber base.
Subscriber-Only Access – Exclusive access to certain features and content only for paid subscribers.

In general, creators want Twitter Blue to feel like more of a premium service with unique benefits.

Desired Features Influencers Request

When asked what features they’d like to see, some things influencers commonly request for Twitter Blue include:

Scheduled Tweeting – Ability to schedule and queue tweets for automatic future posting.
Exclusive Twitter Spaces – Subscriber-only access to special Twitter Spaces audio chats with certain creators.
Custom Timelines – Let subscribers fully customize their feed’s content, trends, ads, etc.
Private Subscriber Groups – Private groups and message boards for subscribers of an influencer.
Live Chats – Direct messaging or live chat access with influencers for subscribers.
Enhanced Analytics – More in-depth tweet performance metrics and analytics.
Ad-Free Experience – Removing ads entirely for subscribers.
Shoutouts – Special Twitter shoutouts from influencers for top subscribers.
Status Badges – Badges that denote membership levels, tenure, etc. as a subscriber.
Deals and Discounts – Special offers, coupons, and discounts for being a subscriber.

In general, exclusive connections, prestige, monetization potential, and productivity tools are commonly requested by influencers.

Here are some circumstances that could compel influencers to subscribe:

Meaningful exclusive features are added
Special deals and discounts with brands
Badges become a true status symbol
Ability to monetize subscriber base
Ad-free experience to better highlight their content
Tools that save time and effort like scheduled tweets
Access to subscriber-only Twitter Spaces
Stronger analytics for assessing their tweets

Useful perks that provide value to their brand and business.

Key Takeaways on Influencer Sentiment

Here are some of the key takeaways regarding the overall sentiment among influencers toward Twitter Blue so far:

They are intrigued but remain unconvinced it’s a must-have.
Most feel the current features are underwhelming and want additional benefits.
Interested in exclusive deals, content, and connections for subscribers.
Want to see more tools that provide efficiency and utility to creators?
Ad-free experience and advanced analytics would be valued.
Seek prestige and status through special badges and perks.
Desire monetization avenues like paid subscriber groups and messages.
Willing to promote Twitter Blue if it provides differentiated value as an influencer platform.

Overall, influencers are cautiously optimistic but want to see more compelling differentiators tailored to creators before actively advocating for Twitter Blue subscriptions.

Providing exclusive utility and efficiency tools could win them over.

Conclusion

While influencers see potential in Twitter Blue, most are currently unconvinced it offers enough unique value to creators. But their optimism suggests that if Twitter builds out more exclusive tools, access, deals, and subscriber connections, influencers would become advocates.

The sentiment is cautious but open. Delivering features that provide real utility, efficiency and prestige to creators could make Twitter Blue a must-have for influencer marketing.