How to Tag a Company on LinkedIn: The Complete Step-by-Step Guide

LinkedIn has become an integral platform for professionals to build their networks and promote themselves and their work. With over 810 million users worldwide, it’s no surprise that LinkedIn is many people’s go-to site for making business connections.

One useful but often overlooked LinkedIn feature is the ability to tag a company on LinkedIn in your posts and on your profile. Correctly tagging companies serves multiple purposes – it can help expand your network by connecting with more employees at the company, promote your work and association with the brand, and increase engagement on your content.

But how exactly do you go about tag company on LinkedIn? Let’s walk through the step-by-step process in this comprehensive guide.

Why Tag Companies on LinkedIn?

Before we get into the how-to, let’s look at some of the benefits of tagging companies:

• Expand your network – Tagging a company will notify employees there and encourage them to connect with you, growing your overall LinkedIn network.
• Increase engagement – Companies will often reshare posts they are tagged in, exposing your content to a wider audience.
• Showcase thought leadership – Associating your name with major brands highlights your industry expertise.
• Promote your work – Whether you are a consultant, employee, contractor or vendor, tagging companies you work with promotes those relationships.
• Improve company visibility – Organizations want to be tagged to increase awareness of their brand and offerings.

Clearly, both individuals and companies stand to gain from thoughtful LinkedIn tagging. Now let’s get into the details of how to do it.

Also read: How to Add Publications to LinkedIn: The Comprehensive Guide

How to Tag a Company on LinkedIn Profile

Tagging a company on your profile is a simple way to showcase your current and past professional associations. Here’s how to do it:

Step 1: Go to your LinkedIn profile page and click “Add profile section”

Step 2: Select “Experience” and click “Company”

Step 3: Type the name of the company you want to tag

Step 4: Select the correct company from the dropdown results

Step 5: Choose your position title, employment dates, location, and description

Step 6: Click “Save”

The company name will now appear clickable on your profile under your experience section. People can click on it to learn more about the organization.

Tip: Only tag companies you currently or formally worked for/with. Randomly tagging brands you have no association with comes across as deceptive.

Also read: How to Upload Resume in LinkedIn: A Step-by-Step Guide

How to Tag a Company in Your LinkedIn Post

Tagging companies in your regular LinkedIn posts is a bit different than doing it on your profile. Here are the steps:

Step 1: Add your post as usual and click “Share” when ready

Step 2 : In the “Add hashtags or people” section, start typing the company name

Step 3: Select the correct company from the dropdown list

Step 4: Click “Post” to publish

The company name will now appear highlighted in the body of your post. When users click on it, they can visit the company’s LinkedIn page.

Pro tips:

• Only tag companies that are relevant to the post content. Don’t force it.
• Tag companies in image captions for maximum visibility.
• Tag strategic partners to nurture those relationships.

Also read: How to Delete LinkedIn Messages

How to Tag a Company in a LinkedIn Job Post

If you are an employer posting a job on LinkedIn, properly tagging your company makes it easier for candidates to learn about your brand. Follow these steps:

1. Click “Post a job” and fill out the job details
2. In the “Company” section, start typing your company name
3. Select your company from the dropdown menu
4. Complete the rest of the job posting as normal
5. Click “Post Job”

Your company name will display above the job title as a clickable tag. This allows interested applicants to click through to learn more before applying.

Pro tips:

• Double check that you’ve selected the correct company page, not just a similarly named brand.
• Use your company’s full, official name for clarity. Abbreviations can cause confusion.
• Frequently refresh old job posts to update the tag if your company name has changed.

How to Tag a Company in a LinkedIn-Sponsored Post

LinkedIn advertising offers another opportunity to strategically tag brands. Here’s how to do it with Sponsored Posts:

1. From the LinkedIn Campaign Manager, select “Sponsored Content”
2. Choose “Sponsored Post” and click “Create”
3. Upload your ad creative and copy
4. Below the ad preview, click “Tag a company”
5. Start typing the name and select the appropriate company
6. Complete the rest of your campaign setup
7. Click “Launch Campaign”

The tagged company will now appear highlighted in your live Sponsored Post. Their page receives an increased brand mention, while you get a credibility boost.

Expert tips:

• Tag companies relevant to your target audience and offering.
• Measure click-through rates to evaluate tag performance.
• Rotate tagged companies across campaigns and posts.

How to Tag a Company in a LinkedIn Ad

You can also tag companies in paid display ads on LinkedIn. The steps are similar:

1. Access Campaign Manager and create a new campaign
2. Select your objective, audience, budget and duration
3. Design your ad creative
4. Below the preview, click “Tag a company”
5. Search for and select the desired company
6. Complete the rest of the campaign setup
7. Launch your campaign

Also read: How to Edit LinkedIn Talks About Section for Maximum Engagement

The company will be tagged in your live ads. You’ll stand out from competitors by showcasing their brand.

Expert tips:

• Only tag companies likely to perceive the tag positively to avoid problems.
• Use company tagging consistently across ad variations.
• Regularly A/B test-tagged companies for optimal performance.

How to Tag a Company Page on LinkedIn (For Companies)

Now let’s look at things from the company perspective. Here is how brands can tag their own official pages in LinkedIn posts:

1. As the company admin, create a post or update a company announcement
2. In the text editor, type “@” without a space
3. Select your company name from the dropdown
4. Finish the post and click “Share”

The company page will be tagged in the post. All employees and followers will receive notifications, driving engagement.

Pro tips:

• Tag your company page in employee highlight posts to spread the word.
• Add tags to job openings to attract internal applicants.
• Use tags strategically in global company announcements.

LinkedIn Company Tagging Best Practices

Now that we’ve covered the mechanics of how to tag brands on LinkedIn, let’s review some top tips for doing it effectively:

• Only tag relevant, strategic companies. Don’t overdo it or tag competitors without reason.
• Secure permission if feasible. Some companies may not appreciate unsolicited tags.
• Use current brand names. Don’t tag outdated or inactive company pages.
• Place tags early in posts. Higher visibility drives more engagement.
• Monitor metrics and optimize. Evaluate tag performance and adjust strategies.
• Follow company tagging policies. Some brands prohibit unapproved tagging.
• Add value for the tagged company. Make sure the association is positive.

Using these company tagging best practices will ensure you get the most benefit from the tactic on LinkedIn.

LinkedIn Company Tagging Mistakes to Avoid

It’s also crucial that you steer clear of these common company tagging mistakes:

• Tagging totally irrelevant companies that have no connection to your content
• Tagging competitor brands without a strategic reason
• Tagging trademarked brands like Coca-Cola when you have no formal affiliation
• Tagging a company repeatedly and excessively
• Using abbreviations or misspelled company names in tags
• Tagging division or subsidiary brands that don’t represent the parent company
• Forgetting to remove tags if you end a business relationship
• Tagging a company without their permission when required

Avoid these errors at all costs – improper tagging can damage your reputation or even prompt legal action. Tread carefully.

LinkedIn Company Tag Limit

What is the maximum number of companies you can tag in a single LinkedIn post? As of October 2023, the limit is 50 companies per post or update. Beyond that, any additional tags will not work.

It’s rare that tagging 50 brands would be necessary or advisable. For most posts, tagging 1-5 strategic, relevant companies is ideal. Too many tags look spammy and diminish the value for each brand.

LinkedIn Company Tagging – FAQs

Let’s wrap up with answers to some frequently asked questions around tagging companies on LinkedIn: