How to Add Publications to LinkedIn: The Comprehensive Guide

Adding publications to your LinkedIn profile is a great way to showcase your expertise, thought leadership, and accomplishments. Whether you’ve authored books, research papers, articles, or other published works, highlighting them on LinkedIn gives you credibility and helps you stand out.

In this comprehensive guide, we’ll walk you through everything you need to know about add publications to LinkedIn.

Why You Should Add Publications to LinkedIn

Here are some of the key reasons to add publications to your LinkedIn profile:

Demonstrate your expertise – Publications are tangible proof of your subject knowledge and skills. Having them on your profile establishes you as an authority in your field.
Enhance your professional brand – Publications make your profile stand out and look more impressive. They add credibility and gravitas.
Get discovered – Adding keywords related to your publications can help you come up in LinkedIn search results and get found by recruiters or business opportunities.
Expand your reach – Visitors to your profile can easily check out and share your published work, expanding your audience.
Track interest – LinkedIn shows you stats on the number of views your publications are getting.
Cite and link to your work – Other LinkedIn members can cite and link to your publications in their posts and articles.

So in summary, including your published books, articles, papers, and other written works on your LinkedIn profile has multiple benefits for your personal brand and career.

What Types of Publications Can You Add to LinkedIn?

LinkedIn allows you to add a wide range of publications, including:

Books – Authored or co-authored books
Research papers/articles – Published in academic journals, magazines, websites
Newspaper/magazine articles – Pieces written for mainstream publications
Industry reports – Market research reports published by your company
Whitepapers – Informative guides focused on a specific topic
Case studies – Studies highlighting a project or company’s work
Conference proceedings – Papers published in conference compendiums
Blog posts – Posts written for professional blogs, personal blogs, or media websites
Company newsletters – Internal or external newsletters with your articles

So scholarly works, trade publications, commercial writing pieces, company collateral – pretty much any officially published written work can be added to LinkedIn. The key is that it needs to have been officially released via a publisher or media platform.

How to add publications to LinkedIn Profile

LinkedIn allows you to add a wide variety of publications to your profile, including:

Books
Research papers
Magazine/journal articles
Newspapers
Podcasts
Blog posts
Videos
Patents

The publications section serves as a portfolio showcase of your published works. It’s a way to demonstrate your knowledge and authority to your connections and profile visitors.

Adding publications to your LinkedIn profile has several benefits:

Increases your credibility – Publications act as social proof and endorsements of your expertise. A robust publications list commands respect.
Shows thought leadership – Publications position you as an industry leader contributing valuable ideas and insights.
Expand your reach – Your publications can gain exposure to new audiences beyond your existing connections.
Sparks engagement – Followers may read your material and Like, comment on, and share your publications.
Enhances search visibility – Publications can help your profile surface in LinkedIn searches related to your expertise.

Now let’s get into the nitty-gritty details on how to add different types of publications to your LinkedIn profile.

Also read: How Much is LinkedIn Learning? An In-Depth Guide

How to add books to LinkedIn

Have you authored or co-authored a book relevant to your professional brand? Adding it to your LinkedIn profile is a no-brainer.

Here are step-by-step instructions for adding books:

Step 1: Go to your LinkedIn profile and click “Add profile section”

Step 2: Select “Publications” from the options.

Step 3: Click the “+” icon to add a new publication.

Step 4: Select “Book” as the publication type.

Step 5: Enter your book title.

Step 6: Include the publisher name and publication date.

Step 7: Paste the book cover image URL (optional).

Step 8: Add a brief book description in 150 characters or less.

Step 9: Click “Save”.

Your book listing will now appear in the publications section of your profile. Make sure the publication details are complete and the book cover image shows up correctly.

You can also rearrange the order of your publications by dragging and dropping them as needed. Position your most recent or relevant books near the top.

Pro tip: Don’t just list your books and leave it at that. Mention your publications in other profile sections when relevant. For example, in your summary, you could state: “Author of the best-selling book xyz.”

Also read: How to Add Interests on LinkedIn: The 2023 Complete Guide

How to add Research publication on LinkedIn

Research papers published in academic journals are prestigious additions to your LinkedIn profile. Follow these steps to include them:

Step 1: Go to your profile and click “Add profile section” > “Publications”.

Step 2: Click the “+” icon.

Step 3: Choose “Research Paper” as the publication type.

Step 4: Enter the full title of your paper.

Step 6: Include the journal name, publisher, publication date, co-authors (if any), and DOI.

Step 8: Click “Save”.

Your research paper will now appear in your publications section with all the key details. Make sure you have the journal name right and it’s properly capitalized and abbreviated (e.g. J. Name Proc.).

Pro tip: You can list research papers on your LinkedIn profile even before they are officially published if a final version exists. Just enter “Forthcoming 2023” or whatever year instead of the publication date.

How to add Articles to LinkedIn

Authoring articles for magazines, trade journals, or online publications is another excellent way to demonstrate your subject matter expertise. Here’s how to showcase your articles on LinkedIn:

Step 1: Navigate to your profile and click “Add profile section” > “Publications”.

Step 2: Click the “+” icon.

Step 3: Select “Article” as the type.

Step 4: Enter the article title.

Step 5: Include the Article name, issue date, and publisher.

Step 6: If possible, add a link to the online article.

Step 7: Click “Save”.

Repeat these steps to add all your published articles. Place the most recent, relevant, or prestigious ones first.

Pro tip: If you want to add articles locked behind a paywall that readers can’t access, upload a PDF copy to a cloud storage service like Google Drive. Then paste the link to the PDF in your publication listing.

Also read: How to Post Multiple Photos on LinkedIn

How to add Newspaper Articles to LinkedIn

Being published in major newspapers like The New York Times or The Washington Post brings widespread visibility and clout. Here are the steps for including newspaper articles on LinkedIn:

Step 1: Go to your profile and click “Add profile section” > “Publications”.

Step 2: Click the “+” icon.

Step 3: Select “Newspaper Article” as the publication type.

Step 4: Enter the headline of your article.

Step 5: Include the newspaper name, publication date, section name, and page number (if known).

Step 6: If possible, provide the online link to the article.

Step 7: Give a short overview /description

Step 8: Click “Save”.

List your most noteworthy newspaper articles first. Mention any front page or featured pieces.

Pro tip: Don’t forget to add local newspaper articles too. Being quoted as an expert source for your local paper still carries significance.

Also read: How to Add Volunteer Experience to LinkedIn

How to add Podcasts to LinkedIn

Podcasts provide a unique way to showcase your thought leadership. If you’ve been a podcast guest or host, include these on LinkedIn:

Step 1: Navigate to your profile and click “Add profile section” > “Publications”.

Step 2: Click the “+” icon.

Step 3: Choose “Podcast” as the type.

Step 4: Enter your podcast name.

Step 5: Include the podcast episode title, recording date, host name, and link.

Step 6: Give a short episode summary (150 characters or less).

Step 7: Click “Save”.

Be sure to get the podcast information right, including the correct episode title and date.

Pro tip: Promote new podcast episode appearances by sharing them in LinkedIn posts and mentioning when you’ll be a guest.

How to add Videos to LinkedIn

Educational or promotional videos are impressive additions under publications. Here’s how to add them:

Step 1: Go to your profile and click “Add profile section” > “Publications”.

Step 2: Click the “+” icon.

Step 3: Choose “Video” as the type.

Step 4: Enter your video title.

Step 5: Include the upload date and platform (YouTube, Vimeo, etc.)

Step 6: Paste the video URL.

Step 7: Give a short description (150 characters or less).

Step 8: Click “Save”.

Curated playlists or series can be listed as a single video publication. Just be sure to provide the appropriate titles.

Pro tip: Embed your video in a LinkedIn post to share it even further. Mention the post in your video publication listing.

Also read: How to Find Your LinkedIn URL in 2023

Best Practices for Adding Publications

Keep these best practices in mind as you add publications to LinkedIn:

Prioritize relevance – Only showcase publications tightly aligned with your goals and target audience. Don’t dilute your brand.
Spotlight prestigious works – Place bigger-name publications above lesser-known ones for maximum impact.
Customize listings – Take time to enter details – don’t just paste generic text from Amazon or Google Books.
Use publisher names – The brand name of the publisher often carries weight. Include it.
Link out – Always provide links to view publications when possible.
Refresh routinely – Update your publications as you release new material.
Cross-promote – Mention publications in other profile sections when relevant.

Also read: How to Add Promotion on LinkedIn: The Complete 2023 Guide

LinkedIn Publication Listing Limits

LinkedIn places limits on the number of publications you can list:

Free accounts – Max 100 publications
Premium Business accounts – Max 250 publications
Sales Navigator accounts – Max 500 publications

So pick your best work if nearing the limit. You can also feature overflow publications in your background summary.

Turn Off Publications on LinkedIn

What if you later decide you don’t want your publications visible anymore? Simply:

Go to your profile and click “Edit profile”
Scroll down and click the gear icon ⚙️ next to “Publications”
Toggle the switch off to hide the section
Click “Save”

This will remove publications from public view but keep them in your background profile. Toggle it back on any time!

Also read: What does the green dot mean on LinkedIn?

LinkedIn Publication Metrics

LinkedIn gives you metrics on your publications right within your profile:

Views – Total number of views for each published work. Indicates popularity.
Comments – Comments left by others on your shared publications.
Likes – Number of likes received for each of your listed publications.
Shares – Times your publications have been shared by other LinkedIn members.

Monitor these metrics to get insights into which of your publications generate the most engagement.

Also read: How to Contact a Recruiter on LinkedIn: The Complete Guide

Promoting Your LinkedIn Publications

Don’t just set and forget your publications on LinkedIn. Actively promote your books, articles, papers, and other published works:

Share posts – Frequently share your new publications in LinkedIn posts.
Cross-post – Repurpose publications as LinkedIn articles for extended reach.
Give updates – Mention major milestones like new editions or awards.
Do takeovers – Guest post samples/excerpts using LinkedIn’s Publisher Program.
Run events – Host virtual book launches, AMAs, and other interactive events.

Promoting your publications will maximize their impact and authority-boosting benefits for your personal brand.

Conclusion

Adding publications provides immense value for your LinkedIn presence – so take advantage of this feature. Carefully showcase your books, articles, papers, podcasts, videos and other published works. Follow the best practices outlined here to optimize your publication listings for relevance and impact.

With a robust set of publications on your profile, you can establish expertise, demonstrate thought leadership, boost search visibility, and prompt meaningful engagement. So get out there and start promoting all your best-published content!