Twitter Ads Manager is a powerful advertising platform that allows businesses to promote their products and services to Twitter’s large user base. As one of the top social media platforms, Twitter has over 300 million monthly active users, providing a huge potential audience for ads. Using Twitter Ads Manager effectively is crucial for running successful ad campaigns and getting the most bang for your marketing buck.
This comprehensive guide will cover everything you need to know about the best places to learn Twitter Ads Manager training in 2023. Whether you are just starting with Twitter ads or looking to optimize your existing campaigns, this guide has covered you.
Table of Contents
Overview of Twitter Ads Manager
Before jumping into the various training options, let’s first understand what Twitter Ads Manager is and why it is an important platform for marketers.
Twitter Ads Manager is the main dashboard that allows you to easily create, manage and analyze your advertising campaigns on Twitter. Some key features include:
- Ad creation – Easily create different ad formats like Promoted Tweets, Promoted Accounts, etc.
- Campaign management – Organize your ads into campaigns with targeting options and budgets.
- Performance tracking – Monitor campaign metrics like impressions, engagement rate, etc.
- Billing – Manage payment information and view billing details.
- Analytics – Gain insights into your campaign’s performance through analytics.
Also read: How to Create Twitter Ads
Running Twitter ads allows you to get your business, products or services in front of a targeted audience on one of the most popular social platforms. But to maximize your ad spend, you must properly utilize the Ads Manager and all its features. This is where getting proper training comes into the picture.
Benefits of Learning Twitter Ads Manager
Here are some of the key benefits of getting proper training on effectively using Twitter’s Ads Manager:
- Reach Target Audiences – You can ensure your ads reach your ideal potential customers on Twitter through detailed targeting options, promoted tweets, and other ad formats.
- Increase Brand Awareness – Well-designed ads on high-visibility placements can significantly improve your brand visibility and awareness.
- Generate Leads & Sales – Calls-to-action on ads can help drive traffic to your website, generate leads and increase sales.
- Enhanced Ad Performance – Learning best practices for ad creation, bidding, placements, and analytics helps improve campaign performance.
- Cost-Effectiveness – With proper training, you can optimize your ad spend to maximize results and get the most bang for your buck.
- Stay Updated – Twitter’s ad offerings evolve regularly. Training ensures you are up-to-date on all the latest features and updates.
Taking the time to learn Twitter Ads Manager in detail has tremendous benefits for driving real business results.
Also read: The Complete Guide to Twitter Ads Manager
Top Places for Learning Twitter Ads Manager in 2023
There are a variety of options when it comes to getting quality training for mastering Twitter Ads Manager in 2023. Let’s look at some of the best places:
1. Official Twitter Flight School
The Twitter Flight School course is a free training program directly from Twitter to teach advertising basics across all its ad offerings. This makes it one of the best places to start when learning Twitter Ads Manager.
Some key details:
- 100% free access
- Self-paced online course
- Covers core concepts like targeting, ad formats, bidding, measurement
- Get officially certified upon passing the exam
- Access additional advanced courses as you progress
While the course covers advertising basics, on the whole, it provides a strong foundation for using Twitter Ads Manager effectively. The fact that it is directly from Twitter also gives it extra credibility.
Format: Online self-paced course and certification
Price: Free
2. Udemy Courses
Udemy is a leading online learning platform with courses on many topics, including various options to learn Twitter ads. Here are some top-rated Twitter Ads Manager courses on Udemy:
Twitter Ads in Depth
- 4+ hr video course
- Covers objectives, targeting, ad formats, optimization
- Strategies for engagement and conversions
- Tips to maximize ROI
Twitter Marketing & Twitter Advertising Mastery Course
- 8+ hr comprehensive video course
- Twitter marketing overview before the ads section
- Ad objectives, targeting, and analytics covered in-depth
- Real-world strategies and examples
- Excellent reviews from past learners
Advanced Twitter Marketing: Analytics & Optimization
- Advanced level course for experienced advertisers
- Focused on analytics and optimization
- Complex strategies like lookalike audiences, retargeting
- Gaining insights from analytics
- Ongoing campaign optimization
The structured video format of Udemy courses makes it easy to follow along and learn all aspects thoroughly. Their certified instructors are also industry experts.
Format: Online video courses & certifications
Price: $12 to $200 per course
Website: Udemy
3. Facebook Blueprint Courses
While Facebook Blueprint offers in-depth training on Facebook ads, they also have courses dedicated to getting started with Twitter and Instagram advertising. Their Twitter-focused ad courses include:
- Twitter Ads Setup – Covers account setup, objectives, campaign creation, etc.
- Twitter Ads Targeting – Demographics, interests, behaviours and targeted strategies.
- Twitter Ads Optimization – Optimize based on analytics for better performance.
- Twitter Ads Measurement – Learn about Twitter’s measurement tools.
As Facebook and Instagram ads are similar to Twitter ads, these courses translate a lot of knowledge. And Facebook Blueprint courses are all completely free.
Format: Free online courses
Price: Free
Website: Facebook Blueprint
4. YouTube Videos & Channels
YouTube has a wealth of free video content for running Twitter ad campaigns effectively. Here are some recommended YouTube resources:
Google Ads Channel
- Twitter Ads Walkthrough series
- Video tutorials for Twitter campaign setup
- Targeting, positioning, ad formats & more
Ryan Hanley Media Agency Channel
- Twitter Ads 2022 Tutorials
- Campaign setup, objectives, targeting demos
- Optimization and analytics strategies
Tim Queen Channel
- Step-by-step guides for Twitter ads
- Demo on budgets, bidding, creatives & more
- Tips on scaling Twitter ad campaigns
Josue Pena Channel
- Wide range of Twitter ad tutorials
- Guidance for all marketing objectives
- Easy-to-follow video format
YouTube offers the flexibility to jump to exactly what you want to learn and re-watch as needed. Following proven experts provides lots of practical tips.
Format: Free online video tutorials
Price: Free
Website: YouTube
5. LinkedIn Learning Courses
LinkedIn Learning (formerly Lynda) has a great selection of Twitter advertising courses as part of its wider digital marketing curriculum.
Twitter for Business
- Solid beginner’s course on Twitter marketing
- Section on getting started with Twitter ads
- Short videos make learning quick and focused
Social Advertising Techniques
- Full module dedicated to Twitter ads
- Creating and optimizing campaigns
- Advanced Twitter ad strategies
- Integrating with overall social ad strategy
Social Media Marketing Tips Weekly
- Weekly tips from experts on the latest strategies
- Occasional videos on updated Twitter ad techniques
- Great for staying on top of changes
LinkedIn Learning combines structured courses with industry-expert instructors. The short video format helps absorb information easily as well.
Format: Online video courses
Price: $19.99 to $29.99 per month (free trial available)
Website: LinkedIn Learning
6. Digital Marketing & Social Media Certification Programs
There are a vast number of digital marketing and social media marketing certifications that include modules on Twitter advertising as part of their overall curriculum. Here are some reputable ones to consider:
Google Digital Garage Certification
- 300+ hours of training content
The whole module focused on Twitter’s strategy and advertising - Covers objectives, targeting, analytics, and more
- Get Google certified upon completing the exam
Facebook Social Media Marketing Certification
- 40+ hours of comprehensive social media training
- Sections on developing Twitter ad campaigns
- Certification from Facebook upon passing the exam
- Great for social media pros
HubSpot Academy Social Media Certification
- Free access to certification
- Module on optimizing Twitter ads
- Develop an overall social media strategy
- Certification from HubSpot upon completion
For those serious about a digital marketing and social media career, these programs provide holistic training that develops all essential skills, including Twitter ads.
Format: Online certifications
Price: Free or paid access
Websites: Google Digital Garage | Facebook Blueprint | HubSpot Academy
7. Skillshare Online Classes
For short, focused classes on aspects of Twitter advertising, Skillshare has some quality options. Some recommended classes:
- Twitter Ads Blueprint – 2-hour deep dive into objectives, targeting, ads manager, analytics, and more.
- The Complete Guide to Twitter Marketing – Section on leveraging Twitter ads as part of the overall strategy.
- Social Media Advertising Techniques – Whole lesson on optimizing Twitter ads for engagement and conversions.
Skillshare offers the flexibility to take classes related to what you want to master in Twitter ads. The teachers also provide tips based on real-world experience.
Format: Online video classes
Price: $19/month for premium membership (7-day free trial)
Website: Skillshare
8. Paid Online Courses from Marketing Experts
If you are looking for comprehensive, dedicated courses on Twitter ads from industry experts, several digital marketing thought leaders and agencies offer paid online training, including:
- affordable options like Twitter ads courses by Ryan Hanley Agency, Simplilearn, DMSEO Academy, and more.
- higher-priced premium courses from thought leaders like Neil Patel, Eric Siu, Ash Read, and other established names.
The benefit of paid courses is the deep knowledge provided by experts who train people on Twitter ads for a living. They also offer additional resources like tutorials, Q&As, tool discounts and more. Just ensure the provider has a proven track record.
Format: Online video courses & access to resources
Price: $50 to $500+ based on provider
Websites: Various course provider websites
9. Local Social Media Marketing Courses
Specialized local institutes and training centres in many cities offer short-term in-person courses focused specifically on Twitter advertising. This is a great way to get hands-on training and mentorship in your location.
Some places to research for in-person Twitter ads training include:
- Digital marketing training institutes
- Local colleges/universities
- Advertising & marketing trade associations
- Small business support centres
The benefit of in-person courses is asking questions and seeking guidance in real-time during training. They also allow you to network with others. Make sure to compare course outlines before enrolling.
Format: In-person classroom workshops
Price: Varies based on institute/provider
Websites: Research options in your city
10. Twitter Ads Agency Consultants
If you want personalized and dedicated mentorship for your specific business needs, hiring a Twitter Ads agency consultant can provide tailored guidance for your ad campaigns, including:
- One-on-one strategy sessions
- Ad account audits
- Ad creation assistance
- Ongoing optimizations recommendations
- Regular performance reporting
While pricier, the custom guidance can give you expert-level insight into effectively using Twitter’s advertising tools. Thoroughly vet the agency first.
Format: 1 to 1 consulting
Price: Varies based on agency and scope
Websites: Search marketing agencies that offer Twitter Ads services
Which Training Option is Best for You?
With this extensive list of 10 great places to learn Twitter Ads Manager in 2023, how do you determine which training option suits your needs? Here are a few key considerations:
- Your current skill level – Are you a complete beginner, or do you have some existing experience with Twitter ads? Choose training accordingly.
- Your learning style – Do you prefer self-paced online material or in-person coaching? This can help determine the format.
- Your budget – Free or lower-cost resources like Flight School may be better if you have a limited ad budget.
- Your business needs – Larger agencies may benefit more from paid expert courses or consultants.
- Timeframe – Do you need to learn quickly, or can you take a longer course? Look at duration and structure.
Take the time to assess your goals, skills, resources and constraints before choosing the Twitter Ads Manager training that is the best fit for you. A combination of different learning options also helps reinforce concepts across multiple formats.
Key Concepts to Learn in Twitter Ads Manager Training
Regardless of what training option you choose, there are fundamental concepts you need to master to gain Twitter Ads Manager proficiency:
Setting Up Your Twitter Ads Account
- Navigating the Twitter Ads interface
- Adding payment information
- Tracking setup for analytics
- Account structure best practices
Ad Objectives and Campaign Types
- Awareness vs performance objectives
- Website clicks vs tweet engagement
- Lead generation and sales-focused goals
- Setting campaign timeframes
Audience Targeting Options
- Location, interests, behaviours and follower targeting
- Keyword and conversation targeting
- Tailored audiences like lookalikes
- Audience management
Ad Types and Creation
- Promoted tweets, accounts and trends
- Taught ad sequences and app installs
- Ad variations and split testing
- Add text, images, videos and card formats
Bidding Types and Budgets
- Cost per engagement bidding
- Tips for setting bid amounts
- Budget pacing recommendations
- Daily, monthly and lifetime budgets
Performance Tracking and Analytics
- Engagement, click and conversion metrics
- How to access and use analytics
- Optimization tips based on data
Reporting, Optimization and Iteration
- Setting audience and ad performance benchmarks
- Regular reporting best practices
- Optimization techniques to improve performance
- Iterating and expanding successful campaigns
Gaining skills in these areas will prepare you to leverage Twitter Ads Manager to meet your business goals.
Next Steps after Completing Twitter Ads Training
Once you’ve finished your chosen Twitter Ads Manager training program, here are some recommended next steps:
- Take practice tests – Take mock tests from exam providers to evaluate your applied knowledge.
- Get certified – Complete the exam if your training provides a certification like Flight School.
- Create trial campaigns – Set up trial ad campaigns to get hands-on practice in a low-risk environment.
- Analyze example accounts – Study ad accounts in your industry to analyze what works well.
- Stay updated – Continue reading blogs, guides, and forums to stay updated as the platform evolves.
- Refine your process – Craft SOPs, templates, and workflows to execute campaigns smoothly.
- Review analytics frequently – Regularly review analytics dashboards to optimize based on the latest data.
- Expand budgets gradually – Slowly increase monthly ad budgets as you refine strategy and performance.
With the right training and a strategic approach afterward, you can continually enhance your Twitter Ads Manager skills and performance.
Frequently Asked Questions
Conclusion
Mastering Twitter Ads Manager is essential for any brand or business looking to effectively advertise on Twitter’s platform. The wide variety of free and paid training options makes it easy to find the right fit based on your budget, location, learning styles, and specific needs.
While the platform may seem complex, starting with core concepts around campaign objectives, targeting, ad formats, and analytics will lay the foundation for success. Then, continued iteration, optimization, and expansion based on real data will help boost performance and ROI.
So upgrade your Twitter marketing strategy in 2023 by taking full advantage of the powerful advertising options on the platform. With the right Twitter Ads Manager training and a strategic approach, it can become your most effective social media channel for engaging your target audience.
