What is a micro-influencer follower count?

A micro-influencer on Twitter typically has between 1,000 - 100,000 followers. Once an influencer crosses 100k followers, they are considered a macro-influencer.

What is considered a micro-influencer?

A micro-influencer is someone who has a highly engaged social media following between 1,000 - 100,000 followers. Micro-influencers are seen as niche experts and everyday people who have strong connections with their audience.

What is a macro influencer?

A macro-influencer is someone who has an expansive social media following over 100,000 followers. Macro-influencers tend to be celebrities, athletes, politicians, and public figures with mass mainstream popularity.

What is the difference between micro and macro influencers?

The main differences are follower count (micro is 1k-100k, macro 100k+), engagement (micro has higher engagement), cost (micro is more affordable), and niche vs. broad appeal (micro is niche-focused).

What’s better for brands - micro or macro influencers?

It depends on the brand's goals and budget. Micro-influencers provide niche targeting and high engagement at an affordable price point. Macro-influencers offer massive reach from celebrity endorsements but at a higher cost.

How much do micro-influencers charge?

On Twitter, micro-influencers typically charge between $100-$500 per sponsored post. The rate depends on their follower count and engagement metrics. Some may do posts in exchange for free product.

How much do macro-influencers charge?

Top macro-influencers like celebrities and athletes can charge over $10,000 for a single tweet. Rates typically start from $1,000 and go up depending on the influencer's popularity and post requirements.

How important are vanity metrics in influencer marketing today?

Metrics like followers and likes are becoming less important. More meaningful metrics like engagement rate, clicks, conversions, and niche authority are bigger priorities in evaluating influencer impact.

Should my campaign focus only on micro or macro-influencers?

Often a cross-section works best. Macro-influencers drive awareness while micro-influencers foster deeper niche engagement. Evaluate options that align to your goals and audience.

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