With over 300 million monthly active users, Twitter has become a powerful platform for influencers across industries to build engaged audiences. The most successful influencers leverage Twitter to share insights, drive conversations, and shape opinions among their followers.
This guide will explore some current top Influencers on Twitter across various categories who have gained significant credibility and reach. Understanding how these influencers attract followers and partner with brands provides helpful models for influencer marketing.
Table of Contents
Lifestyle Influencers
Lifestyle influencers focus on fashion, food, parenting, decor, and more. Here are some top lifestyle influencers on Twitter:
@MrsRance – Rachel Rance
- 1.3M Followers
- Parenting tips and family content
@DanielleBernstein – Danielle Bernstein
- 2.3M Followers
- Fashion designer and entrepreneur
@JuliaBerolzheimer – Julia Berolzheimer
- 1.5M Followers
- Fashion and lifestyle influencer
@AmberFillmore – Amber Fillmore
- 114K Followers
- Family travel tips and deals
@LaurDIY – Lauren Riihimaki
- 836K Followers
- DIY and crafts creator
@thefirstmess – Laura Wright
- 65.6K Followers
- Food recipe developer
These influencers build loyal audiences around the topics everyday people care most about. Their large but targeted follower bases make them appealing partners for consumer brands.
Beauty Influencers
Influencers focused on makeup, skincare, hair, and beauty have cultivated significant Twitter followers. Top beauty influencers include:
@Nabela – Nabela Noor
- 641K Followers
- Makeup and beauty tips
@marianna_hewitt – Marianna Hewitt
- 55.5K Followers
- Skincare and beauty advice
@MakeupForWOC – Jackie Aina
- 472K Followers
- Makeup for women of colour
@PatrickStarrr – Patrick Starr
- 1.5M Followers
- Makeup artist and entrepreneur
@itsmetinx – Tina Craig
- 87.9K Followers
- Beauty and fashion blogger
@BradMondo – Brad Mondo
- 692K Followers
- Celebrity hairstylist
Beauty influencers build loyal communities passionate about glamour, style, and cosmetics. Their audiences represent highly engaged potential targets for beauty, fashion, and even tech brands.
Food Influencers
Partnering with food influencers for brands in hospitality, CPG, and related verticals can be highly beneficial. Top food influencers on Twitter include:
@AndrewZimmern – Andrew Zimmern
- 289K Followers
- Chef, travel host about unique cuisines
@MarthaStewart – Martha Stewart
- 3.9M Followers
- Lifestyle and cooking icon
@GuyFieri – Guy Fieri
- 373K Followers
- Celebrity chef focused on diners and comfort food
@AltonBrown – Alton Brown
- 955K Followers
- Host focused on food science and technique
@Bethenny – Bethenny Frankel
- 1.5M Followers
- Chef, entrepreneur and former Real Housewives star
@michelefoodie – Michele Promaulayko
- 10.3K Followers
- Editor in Chief of Food & Wine
The food influencer community on Twitter presents excellent partnerships for CPG brands, restaurants, food media publishers, grocery stores, and any business tied to cuisine, hospitality or drinks.
Business and Finance Influencers
For B2B brands or anyone in the business, finance, or technology realm, aligning with influential voices from these industries is key on Twitter. Here are some top business influencers:
@GuyKawasaki – Guy Kawasaki
- 2.8M Followers
- Tech entrepreneur and evangelist
@TheSharkDaymond – Daymond John
- 1.1M Followers
- Investor on ABC’s Shark Tank
@PeterDiamandis – Peter Diamandis
- 290K Followers
- Founder of XPRIZE, futurist
@TimothySykes – Timothy Sykes
- 183K Followers
- Entrepreneur and penny stock trader
@BrianTracy – Brian Tracy
- 626K Followers
- Business coach and trainer
@ChristineHassler – Christine Hassler
- 72.3K Followers
- Career coach and best-selling author
This category of influencers can discuss trends in their industry, review B2B products, or speak at corporate events. Their credibility makes them appealing partners.
Sports Influencers
Sports influencers provide considerable opportunities to tap into loyal fan bases for sports apparel brands, teams, media publishers, or sports-adjacent businesses. Leading sports influencers on Twitter include:
@KingJames – LeBron James
- 52.1M Followers
- NBA superstar
@TomBrady – Tom Brady
- 1.9M Followers
- NFL quarterback
@StephenCurry30 – Stephen Curry
- 18.1M Followers
- NBA point guard
@JJWatt – JJ Watt
- 3M Followers
- NFL defensive lineman
@TonyHawk – Tony Hawk
- 3.6M Followers
- Legendary pro skateboarder
@MiaHamm – Mia Hamm
- 436K Followers
- Olympic and pro soccer legend
The massive reach of pro athletes represents tremendous influencer partnership potential for brands in the sports world.
Gaming Influencers
Gaming has exploded into the mainstream, making influencers who create gaming-related content on Twitter hugely popular. Top gaming influencers include:
@Ninja – Ninja
- 6.6M Followers
- Pro esports gamer and live streamer
@pewdiepie – PewDiePie
- 24.8M Followers
- YouTube and gaming celebrity
@Jack_Septic_Eye – JackSepticEye
- 4.2M Followers
- YouTube gamer with an energetic style
@CourageJD – Jack Dunlop
- 444K Followers
- Esports caster and competitive gamer
@TimTheTatman – timthetatman
- 4.2M Followers
- Twitch streamer and content creator
@qtcinderella – Qt Cinderella
- 364K Followers
- Variety gamer and live streaming personality
Gaming influencers give brands trying to connect with younger male audiences excellent partnership opportunities.
Parenting Influencers
For baby, kid, and family brands, partnering with parenting influencers on Twitter can be highly effective. Top parenting influencers include:
@DadandBuried – Matthew Clarke
- 317K Followers
- Humorous parenting insights
@GaryVee – Gary Vaynerchuk
- 2.5M Followers
- Entrepreneur who also discusses family
@NeilPasricha – Neil Pasricha
- 132K Followers
- Leadership and parenting author
@Dan_Arel – Dan Arel
- 43.5K Followers
- Thoughtful perspectives on fatherhood
@KarenValencik – Karen Walrond
- 58.6K Followers
- Photographer and mom blogger
@PottyMouthMama – Julie Burton
- 67.3K Followers
- Comedian and single parent advocate
These parenting voices can authenticate kids’ brands and reach busy millennial moms and dads.
Political Influencers
Political conversations dominate Twitter, making influencers focused on policy hugely popular. Leading political influencers include:
@BarackObama – Barack Obama
- 131M Followers
- 44th President of the United States
@SpeakerPelosi – Nancy Pelosi
- 5.3M Followers
- Speaker of the U.S. House of Representatives
@AOC – Alexandria Ocasio-Cortez
- 13.4M Followers
- U.S. Representative from N.Y., thought leader
@SenWarren – Elizabeth Warren
- 3.3M Followers
- U.S. Senator from Massachusetts
@RepSwalwell – Eric Swalwell
- 1M Followers
- U.S. Representative from California
@SenGillibrand – Kirsten Gillibrand
- 1.3M Followers
- U.S. Senator from New York
Political influencers allow brands and organizations to tap into engaged citizens and voters aligned with a specific candidate, party, or ideology.
Celebrity Influencers
For consumer brands, partnering with influencers who are mainstream celebrities can provide huge exposure. Here are some top celebrity influencers on Twitter:
@KimKardashian – Kim Kardashian
- 73.6M Followers
- Reality T.V. star
@ArianaGrande – Ariana Grande
- 87.5M Followers
- Award-winning pop superstar
@BillieEilish – BILLIE EILISH
- 7.1M Followers
- Chart-topping alternative artist
@TheEllenShow – Ellen DeGeneres
- 91M Followers
- Comedian and talk show host
@JimmyFallon – jimmy fallon
- 56.3M Followers
- Comedian and host of The Tonight Show
@ReeseW – Reese Witherspoon
- 3M Followers
- Award-winning actress and producer
Musicians, actors, talk show hosts and more with mass pop culture appeal offer brands huge potential visibility.
Travel Influencers
In the tourism industry, partnering with travel influencers on Twitter can be highly beneficial. Top travel influencers on Twitter include:
@ricksteves – Rick Steves
- 322K Followers
- Prolific European travel guide author
@lonelyplanet – Lonely Planet
- 5.3M Followers
- Popular travel company and publisher
@matadornetwork – Matador Network
- 538K Followers
- Indie travel site and community
@NYTimestravel – New York Times Travel
- 1.3M Followers
- Travel section of major news outlet
@TravelChannel – Travel Channel
- 841K Followers
- Popular cable network for travel shows
@AWayAway – Alex & Ash Strohl
- 40.2K Followers
- Couple who documents adventures abroad
Aligned travel influencers provide valuable storytelling partnership opportunities for tourism boards, airlines, hotels, and more.
Micro-Influencers
In addition to celebrity influencers, partnering with “micro” influencers in your niche with smaller but highly engaged, targeted audiences can be very effective:
@Social_Kelly – Kelly Peacock
- 7,165 Followers
- Social media tips
@DeltaVee – Moe Vela
- 4,824 Followers
- Football recruiting insights
@MyExpatTaxes – Laurel Scott
- 1,728 Followers
- Expat tax preparation
@ThisDadRuns – Fitness dad
- 3,162 Followers
- Parenting and running motivation
@ChicExecs – Devyn Howard
- 4,736 Followers
- Fashion for professional women
@SEOMarketer – Stoney G deGeyter
- 41.6K Followers
- Author and SEO expert
The niche focus yet strong engagement of “micro” influencers makes them appealing partners for specialized brands.
Conclusion
This overview of top influencers across categories demonstrates the impressive breadth, industry expertise, and reach that influencers have built on Twitter. Partnering strategically with relevant voices can provide significant value for any brand looking to expand awareness and engagement organically through word-of-mouth. By identifying influencers well aligned to your niche and brand values, organizations can tap into engaged follower bases passionate about topics relating to your products or services. The variety of influencer types on Twitter presents options for partners of all types and sizes.
