I am ineligible to participate in Twitter’s Ads program. Why?

Twitter’s self-serve advertising platform, Twitter Ads, allows businesses to promote their products, services, and content to a targeted audience.

However, some users may find themselves ineligible to participate in Twitter’s Ads program when trying to create and run ad campaigns. There can be several reasons for this ineligibility, which this comprehensive guide will explore in detail.

Overview of Twitter Ads

Before diving into the reasons for ineligibility, let’s first understand what Twitter Ads are:

• Twitter Ads is the name of Twitter’s self-serve advertising platform that allows businesses to promote tweets, accounts, and other content.
• Advertisers can target ads based on user interests, behaviors, keywords, and more to reach a specific audience.
• Twitter Ads include Promoted Tweets, Promoted Accounts, Promoted Trends, etc. that help amplify brand awareness and engagement.
• Companies can manage and optimize Twitter ad campaigns through the Ads platform available on the Twitter website.
• Twitter ad performance can be tracked to determine engagement levels and return on investment.

Now that we know what Twitter Ads are, let’s look at some common reasons why you may be ineligible to use this advertising platform.

Also read: What is in General About Twitter Ads Benefits?

Reasons for Ineligibility from Twitter Ads

Here are the main reasons why you may get a notice about being ineligible for Twitter’s advertising program:

1. Account Suspension

The most common reason for being barred from Twitter Ads is if your Twitter account is suspended, either currently or in the past.

Twitter suspends accounts that violate their rules and policies around spam, fake accounts, abusive behavior, copyright violations, manipulative practices, and more improper conduct.

If your account has ever been suspended in the past, even if it has been restored, you will be prohibited from promoting content through Twitter Ads. This ineligibility will persist until Twitter individually reviews and approves your specific account.

2. Invalid Contact Information

To run Twitter ad campaigns, you need to provide valid contact information including your name, phone number, email address, and mailing address.

If any of this contact information is incomplete, inaccurate, or cannot be verified, Twitter may restrict your account’s access to its advertising platform.

So make sure all your account details are correct and you can be reached at the address or phone number provided.

3. Prohibited Content in Ad Creative

Twitter carefully reviews ad creatives and prohibits certain kinds of content considered inappropriate or risky for their platform.

If your promoted tweets, images, or other ad content violates their restricted content policies in any way, you will become ineligible to continue advertising.

Some examples of prohibited ad content include hate speech, adult or illegal products/services, misleading claims, profane language, etc. Avoid these in your ads.

4. Ad Policy Violations

In addition to inappropriate ad creative, violating any other Twitter Ads policies can also lead to your advertising privileges being revoked.

For instance, repeatedly posting duplicate ads, excessive posting frequency beyond limits, illegal marketing practices, and more policy breaches can result in account suspension or advertising restrictions.

Ensure you fully understand and comply with Twitter’s ad policies to avoid violations that restrict your access.

5. Unconfirmed Website Domain

If you are promoting a website through your Twitter ads, the domain needs to be properly verified and confirmed as legitimate through Twitter’s review process.

Unverified or unconfirmed website domains associated with your ads can trigger ineligibility to prevent the promotion of unauthorized sites involved in spamming, phishing, or hacking activities.

6. Sudden Spike in Billing Activity

If Twitter notices a sudden, abnormal spike in your advertising spending that seems highly irregular, it may restrict your access temporarily.

This prevents fraudulent billing activity through your account without your consent. You will need to contact Twitter support for verification before gaining back advertising access.

7. Age and Location Restrictions

In some countries, you may need to be over a certain age limit like 18+ or 21+ to be eligible to create a Twitter account and apply for their Ads program.

Additionally, ad campaigns for certain products, services or content may be restricted by your geographic location based on local laws and regulations.

Both these age and location factors can affect your eligibility status for Twitter advertising in specific situations.

This covers the major reasons why you may find your Twitter account barred from accessing their self-serve ad platform and managing campaigns. Now let’s look at…

How to Regain Eligibility for Twitter Ads

If you have lost your eligibility to run Twitter ad campaigns, here are some tips to help you restore your access:

For Suspended Accounts

• Request an Account Review: You can submit an appeal to Twitter on their support portal and request an individual review of your suspended account’s status. Provide details explaining why you should be given back advertising access.
• Demonstrate Good Standing: Show how your account is currently in good standing and does not violate any more rules, so should be considered for reinstatement. Point to recent appropriate tweets from your account as examples.
• Seek Assistance from a Twitter Ad Rep: Connect with a Twitter Ads representative to present your case and ask if they can assist in the appeal process. Ad reps may be able to expedite reviewing suspended accounts.

For Inaccurate Contact Info

• Update Details: Make sure your account has accurate contact information filled in including your name, phone number, mailing address, and a working email address at the very least.
• Provide Verification: You may need to provide documentation or other forms of verification to confirm your contact details are legitimate before gaining back ad access.

For Ad Content Violations

• Review Ad Policies: Carefully check Twitter’s ad policies again and ensure your current and future ad creative will fully comply with their guidelines.
• Modify Ads: Delete or modify any previous ads that contained inappropriate content as per Twitter’s restricted content policy for advertisers and ensure improved compliance moving forward.
• Appeal Decision: You can formally submit an appeal contesting your ineligibility citing modifications to bring your account back into compliance.

For Ad Policy Breaches

• Avoid Policy Breaches: Read Twitter’s ad policies thoroughly and make sure you completely avoid any policy violations like spam ads, excessive posting, etc. that could have triggered your ineligibility.
• Formal Appeal: File a formal appeal with Twitter Ads support explaining the policy breaches were unintentional and outlining steps you’ve taken to correct the issue on your end. Provide assurances it won’t repeat.
• Seek Guidance: Speak to a Twitter Ads strategist to understand exactly what caused you to breach their policies. Take their guidance on appropriate practices to avoid another violation.

For Unverified Website Domains

• Confirm Website: If you have provided any unverified website URLs in your ads, go through Twitter’s domain confirmation process properly to verify site ownership officially.
• Use Verified Sites: Only promote website domains that are already confirmed and approved by Twitter Ads in your future ad content to comply with their policies.
• Highlight Compliance: Inform Twitter that you are now only using confirmed websites in a formal appeal to request reinstatement of your advertising access.

By taking relevant steps to fix the specific issue that caused your ineligibility, you can submit an appeal to Twitter Ads support to regain access to advertising privileges.

Best Practices to Avoid Ineligibility

Here are some recommended tips and best practices you should follow to stay eligible for Twitter’s Ads program:

• Thoroughly read and understand Twitter’s ad policies and strictly abide by them in your campaigns. Never attempt any policy violation.
• Avoid posting any inappropriate or risky content in your ad creative that could trigger restrictions. Refer to their restricted content policy.
• Only use confirmed, approved website domains in your ad content after proper verification steps are completed. Never try to promote unverified sites.
• Ensure your personal details like name, address, email, and phone number associated with your account are always valid and regularly updated.
• If account suspension occurs, cooperate fully with any requests from Twitter for information to regain access and demonstrate compliant behavior.
• Do not attempt any sudden, irregular spikes in your advertising activity that appear suspicious and could attract flags. Keep budgets and billing at consistent levels.
• When appealing ineligibility decisions, be cooperative, acknowledge your mistakes, demonstrate compliance now, and offer assurances of improved practices. Do not be hostile or accusatory in your appeal.
• Seek guidance from Twitter’s ad policies team or ad account representatives if you need any clarification on staying eligible and maintaining proper advertising standards.

Following these best practices diligently will help you avoid any missteps that can make your account ineligible for Twitter Ads.

Now that we have covered the major reasons for ineligibility and tips to fix them, let us look at…

Options for Advertising on Twitter with Ineligibility

If your account is unable to run Twitter ads directly due to ineligibility, here are a few options still available to you:

Authorized Resellers

Twitter has official authorized resellers who can run ad campaigns on behalf of clients through their own approved Twitter Ads accounts and billing setup. You can approach one of these marketing partners.

Twitter Ad Agency Partners

Specialized social media ad agencies that are part of Twitter’s partner program can also advertise for you using their Twitter-vetted accounts. Research suitable ad agencies.

Business Manager Accounts

If you manage a Business Manager account on Twitter that controls multiple ad accounts, you may be able to use one of the other eligible accounts connected to it temporarily.

Priority Customer Support

Big advertising spenders on Twitter can gain access to priority customer support to get quicker resolution on eligibility issues and account reviews through dedicated reps.

Consult Legal Counsel

For complex situations like location restrictions, you can consult legal counsel experienced in social media advertising to determine possible solutions tailored to your specific circumstances.

So even if your own Twitter account cannot run ads directly for now due to ineligibility, partnering with proxies like resellers, agencies, and business managers can allow you to continue advertising on Twitter to targeted audiences.

Common Troubleshooting Questions

Here are answers to some frequently asked troubleshooting questions about managing ineligibility from Twitter Ads:

In Summary

To summarize this detailed guide’s key points:

• Common reasons for ineligibility on Twitter Ads include account suspensions, inaccurate contact info, inappropriate ad content, policy breaches, unverified sites, irregular billing spikes, age/location constraints etc.
• You can fix eligibility by updating details, modifying ads, adhering to policies, confirming websites, cooperating on reviews etc. based on the specific violation.
• Best practices involve thoroughly knowing Twitter’s ad rules, maintaining compliant ad creative, using validated domains, keeping contact info updated, avoiding suspicious spikes, appealing respectfully etc.
• Alternate advertising options when ineligible include authorized resellers, ad agencies, Business Manager accounts, priority support, and legal counsel.
• Appeals process involves emailing [email protected] or filing on their portal with account details, reason, and duration of suspension or restriction.
• Common troubleshooting questions have been answered related to duration, new accounts, required details, communicating appeals, and priority support qualification.

By understanding the reasons for ineligibility, following proper procedures to restore your access, and sticking to compliant advertising practices, you can successfully resolve Twitter Ads restrictions and continue reaching your target audiences.