With over 830 million members, LinkedIn offers unmatched opportunities for marketers to reach relevant professional audiences. Whether promoting a company, product, service, or yourself, strategic Market on LinkedIn can drive transformative growth.
This comprehensive guide covers proven tips, tactics, and best practices for marketing successfully on LinkedIn. Let’s dive in!
Table of Contents
Optimize Your Company Page
A polished Company Page serves as the hub for all marketing efforts. Ensure yours has:
Compelling About and Story sections summarizing value props
Eye-catching banners and photos reflecting brand personality
Key employee profiles displayed
Easy contact and website access
Showcase Pages highlighting products, services, and culture
Pro Tip: Seek Page Admin access to publish updates, articles, and videos yourself.
Network With Your Audience
Join relevant LinkedIn Groups where your audiences network to organically connect with them. Contribute valuable insights as an industry thought leader. This nurtures credibility and relationships for marketing to later.
You can also follow the Company Pages of strategic partners, influencers, and prospective customers to build familiarity. Engage by liking and commenting on their content when it resonates.
Also Read – How to Use LinkedIn to Accelerate Your Network Marketing Success
Consistently Publish Valuable Updates
Share company news, industry insights, trend reports, behind-the-scenes content, and more through updates to nurture organic reach and visibility.
Spark engagement by posting intriguing questions, polls, and multimedia as well. Stay top of mind by maintaining a regular content publishing cadence.
Pro Tip: Promote best-performing updates through LinkedIn’s “Share As Article” option to maximize impact.
Host or Sponsor Events
Virtual conferences, webinars, and talks centered around topics your audience cares about position your brand as a thought leader while making influential connections.
If organizing an event feels intimidating, sponsoring existing ones still raises visibility substantially.
Run Sponsored Content Campaigns
Sponsored Content lets you promote branded posts in the LinkedIn feed to highly targeted audiences. This builds awareness and credibility through educational, inspirational, or entertaining content.
Monitor performance and double down on what resonates best. Inserting calls-to-action can convert impressions into leads too.
Also, Read – LinkedIn For Accounting Professionals
Leverage LinkedIn Ads
Sophisticated targeting and diverse ad formats like Message Ads, Dynamic Ads, and Lead Gen Forms make LinkedIn advertising extremely powerful. Test different objectives, creatives, and segments for an optimal paid marketing mix.
Pro Tip: Retarget website visitors to accelerate deals. Custom Audiences lets you target landing page visitors with relevant follow-up ads.
Strategize Hashtag Marketing
Monitor trending hashtags related to your industry and incorporate the most popular ones into Company Page posts when appropriate to expand reach.
You can even pioneer niche hashtags that take off as your own branded format like #SoftwareSpotlight. Include these in employee posts as well to spread awareness.
Encourage Evangelism
Motivate staff to promote branded content, events, and achievements across their networks by sharing updates or through employee advocacy tools.
This lifts brand visibility substantially while conveying key messages through voices audiences know and trust already.
Also Read – Cracking the LinkedIn Code: 37 Job Search Tips to Catapult Your Career
Analyze Efforts Through Analytics
Consistently evaluate the performance of all LinkedIn marketing campaigns and content through built-in Analytics to identify what resonates best with your audiences and what needs improvement.
These insights allow you to double down on what works and reallocate budgets away from poor performers over time.
Execute the blueprint above to succeed at marketing on LinkedIn long-term. While it requires concerted effort, the unprecedented access to professionally-minded audiences makes it well worth embracing for measurable impact across brand-building, engagement, and lead generation KPIs.
