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In his new book “Breaking Twitter,” author Ben Mezrich chronicles Elon Musk’s tumultuous takeover of Twitter. The book attempts to get inside Elon Musk head as he oversees massive layoffs, opens up verification to all users leading to impersonations, and deals with challenges to his leadership – all while seemingly unraveling.
Mezrich employs a dramatized, speculative approach, including imagined dialog and composite characters. The narrative jumps between the perspectives of Musk and Twitter employees like product manager Esther Crawford, who tries to guide Elon Musk decisions. Ultimately, the book paints a portrait of a volatile, paranoid leader who values loyalty and struggles to manage the platform he fought hard to acquire.
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While vivid, the book often feels overdramatized and rushed, more suited for a TV adaptation than a work of in-depth reporting. It provides little meaningful commentary on Twitter’s past or future. But it does highlight the clashing egos and cultures now colliding under the banner of Elon Musk Twitter.
