As the world’s largest professional network, LinkedIn offers unmatched opportunities to showcase and grow your business. And Benefits of Creating Page on LinkedIn.
Think of your LinkedIn company page as a specialized website purely focused on attracting the right professional audience. It serves as your digital HQ and a magnet for amplifying word-of-mouth.
But is it worth investing time in setting up and optimizing a company page?
ABSOLUTELY!
In this jam-packed guide, we’ll explore the manifold benefits of creating a company page on LinkedIn and tips to maximize your impact.
Let’s get this digital dominion party started, shall we? rubs hands together excitedly
Table of Contents
Establish Brand Credibility & Authority
Much like a polished website or office, a complete and optimized LinkedIn company page signals professionalism and authority to prospects.
Showcase Leadership & Expertise
Your Company Page hosts the coveted “Life” section – the perfect spot to flaunt thought leadership content, media appearances, conferences, and accolades.
Pro Tip: Embed SlideShare presentations to display your subject matter mastery.
Cultivate Social Proof
Spotlight client logos, positive reviews, employee stories, and recommendations from connections to build credibility through social proof.
Own Your Brand Identity
Display your brand colors, fonts, images, and messaging consistently across all assets hosted on your page for consistent and recognizable branding.
Also Read – How to Use LinkedIn to Accelerate Your Network Marketing Success
Enhance Discoverability & Visibility
An overlooked company page represents lost opportunities for attracting qualified prospects already searching LinkedIn.
SEO Boost
Populate key sections with relevant keywords and synonyms prospects use to bolster visibility in LinkedIn search and Google organic results.
Company Followers
The more followers your page attracts, the more LinkedIn surfaces your content in the feeds of both followers AND their connections – compounding your reach.
Employee Amplification
Encourage employees to showcase your page URL, job openings, and news updates on their profiles to tap into their networks.
Also Read – LinkedIn Unable to Connect
Attract & Engage Talent
Beyond promoting your brand, LinkedIn Company Pages powerfully position your employer brand to woo top-tier talent.
Showcase Employer Value Proposition
Bring your culture and employee experience to life through photos, videos, testimonials, and highlights of perks, values, and unique strengths as an employer.
Increased Apply Rates
According to LinkedIn data, Company Pages with robust Careers Pages see a whopping 30% increase in job application rates.
Target Talent With Sponsored Jobs
Sponsor open job postings to actively push them out to qualified, passive candidates aligned with the role – useful for niche or volume hiring needs.
Pro Tip: Follow competitors and explore the profiles of standout employees in similar roles at other companies to refine your target candidate pool!
Gather Valuable Business Intelligence
Your Company Page offers insider access to useful intel about visitors, engagement, talent pipeline, and competitors all in one spot.
Visitor Statistics
Within Company Page analytics, assess visitor volume, roles, regions, content popularity, talent pipeline volume, and more for audience insights.
Competitive Intelligence
Follow key competitors to benchmark against their follower growth, Showcase page views, employee spotlights, recent news, and job postings.
Recruitment Funnel Analysis
Gauge recruitment funnel health by tracking talent pipeline volume, job post views, applies per post, and application sources – then optimize sourcing or Pages accordingly.
Also Read – How to Market on LinkedIn
Cultivate Meaningful Connections & Leads
Every Company Page asset offers touchpoints for attracting and engaging relevant prospects already immersed in business conversations.
Share Targeted Updates
Stay top of mind by sharing company news, job postings, and content with followers. Curated content blends well with original updates.
Pro Tip: Notice which updates earn the most impressions and engagement. Then make more of that!
Start Meaningful Conversations
Visitors can comment on and like Showcase Page posts, creating opportunities to nurture prospect relationships via thoughtful exchanges.
Accelerate Lead Gen With Lead Gen Forms
Convert page visitors into leads using customized Lead Gen Forms to request contact details or content downloads right within LinkedIn.
Also Read – Navigating LinkedIn Layoffs: Your Guide to Handling Job Loss on the Network
Analyze Performance & Optimize
With built-in analytics and activity notifications, it’s simple to continuously refine your Company Page strategy based on real data.
Review Weekly Page Digest Emails
LinkedIn curates a snapshot of top-page visitor titles, content resonance, post clicks, follower growth, and more so you can track traction.
Monitor Analytics
Evolve based on visits, followers, Showcase Page views, job viewing traffic, talent pipeline volume, and audience demographics.
Keep It Fresh!
Stale Pages send the wrong signal. Refresh content, news, and jobs regularly to attract recurring visitors – both prospects and talent.
Well, those are 10 solid benefits of creating a Company Page on LinkedIn! No wonder 57% of marketers say it’s their #1 social platform for driving business results.
What aspect resonates most with your goals right now? Let me know how I can help take your page from good to stellar!
