Should I pause my GMB listing temporarily if my physical location is closed?

No, you should leave your profile active but post updates about the closure. This allows customers to find still, contact, and support you online. Google also continues promoting active profiles more than inactive ones.

What if my business is only offering limited services right now?

Describe your modified offerings in the business description, update hours accordingly, and post regular updates so customers understand what services you can still provide currently.

Is now a good time to run GMB offers and promotions?

Yes, smart promotions can incentivize customers. But focus on what is helpful vs. self-serving - ex. discounts for first responders or educational content.

Should I encourage customers to keep leaving reviews if we're operating differently?

Yes, invite them to share their experiences with phone orders, virtual classes, or other modified services. This content will be helpful for future customers.

My GMB post metrics are down - should I be concerned?

Don't worry about dips in engagement rate. Focus on consistently posting helpful and authentic updates. You may see variability during this crisis. The COVID-19 pandemic presents huge challenges for small business owners, but tools like Google My Business offer free ways to adapt operations, stay in touch with your community, and set your business up for survival and eventual success.