Looking to add some flair to your usually dry and boring LinkedIn posts? Embed an animated GIF! These flashy moving images are guaranteed to get more eyeballs on your content.
But before you start GIF-spamming everyone’s feeds, there are a few things you need to know about using GIFs on LinkedIn. Follow this snarky yet informative guide to becoming a LinkedIn GIF master.
Table of Contents
The Case for LinkedIn GIFs
In case it wasn’t already obvious, people love GIFs. These bite-sized animations pack an emotional punch other static images can’t match. That’s why they make stellar additions to your LinkedIn content:
Grab Attention
Let’s be honest – endless text-based posts are straight snoozeville. GIFs catch the eye and draw focus to your content.
Lighten the Mood
LinkedIn tends to skew professional bordering on dryyyy. GIFs bring some personality and humor into the mix.
Express Emotions
Forget emojis – GIFs display way more nuanced emotions from excitement to skepticism and everything in between.
Look Tech-Savvy
GIF wizards are respected as early tech adopters. Go ahead, bask in the glory!
Okay okay, I guess not everyone is GIF-obsessed. But used thoughtfully, these little animations can truly enhance your LinkedIn content.
Also read: The 12 Best LinkedIn Learning Courses to Take in 2024
What Types of GIFs Can You Use on LinkedIn?
Before you start combing GIF sites, it’s key to understand LinkedIn’s picky guidelines about what can and cannot be embedded.
Acceptable GIF Content
LinkedIn allows any GIF that isn’t:
- Sexually Explicit: Keep it PG…no NSFW imagery allowed!
- Graphically Violent: No gore, please. Let’s not traumatize anyone.
- Dangerous/Illegal Activity: Anything promoting real physical harm or crime = prohibited.
- Hate Speech: Offensive or abusive GIFs have no place on LinkedIn.
You know, basic human decency guidelines. As long as your GIF avoids these no-nos, almost any tone or topic is fair game!
Technical Specifications
GIFs also must adhere to certain technical limits:
- File Size: Under 100 MB
- Dimensions: Minimum 200 x 200 pixels
- Length: No more than 10 seconds
So optimize your file size and keep your GIF quick and compact.
Best Practices
Stick to these best practices and you’re sure to GIF like a pro:
- Keep work relevant – no weird memes or too silly
- Use judiciously – don’t overwhelm viewers
- Credit original creators when possible
Now let’s get to the fun stuff – posting GIFs!
Where to Find High-Quality, On-Brand GIFs
Many free GIF databases are stuffed full of old, pixelated GIFs covered in watermarks. For LinkedIn, we need to level up the quality. Here are some places to find gems:
Tenor
Clean, cute and quirky animation GIFs. Tend to be on the longer side (>10 secs). Great for injecting fun interactions.
Giphy
Huge range of reactions, motivational moments, and pop culture references. Look for GIFs tagged “HD” for best clarity.
Coverr
Beautiful, high-resolution background and landscape videos that work nicely for still GIFs too. All are licensed for commercial use.
When you find a GIF you like, download it rather than link to it, so you control the content. DOWNLOAD ALL THE GIFS!
Optimizing GIFs for LinkedIn
LinkedIn resizes images but doesn’t optimize them. For best results:
- Use image editing software like Kapwing to crop and shorten longer GIFs
- Resize to between 300×250 and 600×500 pixels
- Reduce frame rates for smaller file sizes
- Confirm file size is under 5MB
Voila! You’ve leveled up that GIF from party clown to sophisticated socialite.
How to Post GIFs on LinkedIn
Drooling to add some GIF action to your activity feed? Here’s a fool-proof walkthrough:
Upload a GIF File
The easiest option is to simply upload a GIF file like any other image:
- Create a new text or image/video post
- Click the image icon to insert the media
- Select your GIF file from your computer
- The GIF will preview – adjust as desired
- Post away and bathe in the glory!
Embed GIF URL
Alternatively, you can embed a GIF by its URL:
- Right-click your chosen GIF -> Copy Image Address
- In your LinkedIn post, type: ![GIF description](GIF url)
- The GIF will automatically embed when posted
It doesn’t get much easier than that. Cue the fireworks!
Also read: How to Become a LinkedIn Learning Instructor: The Definitive Guide for Aspiring Online Educators
Pro GIF Tips and Tricks
Now that you know how, let’s talk advanced strategy. Become a LinkedIn GIF guru with these pro tips:
GIFs in Comments
Did you know you can also reply with a GIF? Follow the embed steps above, then copy-paste the markdown into your comment. Bam!
Animated Logo
An animated logo GIF makes your profile infinitely more awesome. Just keep it under 2MB so it loads quickly.
Splicing Video Clips
Don’t limit yourself to pre-made GIFs! Many tools like Giphy allow the splicing of short clips from video. Get creative!
Image-to-GIF Sites
Convert existing images to GIFs at sites like ImgPlay and Giphy. More control over cropping and speed!
Meme References
Drop a witty meme reference in a professional context and watch your content go viral. So trendy.
Live Chats
Have a virtual meeting? Wow, attendees by reacting with the perfect GIF!
Okay okay, rein in that excitement – don’t go overboard and distract from meaningful convos.
So throw some GIF sauce on your usual LinkedIn statements and stand out from the crowd. Just follow the guidelines and master the tools for sharing. Soon you’ll be a networking animation sensation!
FAQs About LinkedIn GIFs
Still, hungering for more GIF knowledge? Here are answers to some hot GIF topics: