Adding your website URL to your LinkedIn profile or posts is an excellent way to showcase your work, promote your business, drive traffic to your site, and enhance your professional brand. In this comprehensive guide, I’ll walk you through the step-by-step process for How to Add Website to LinkedIn in various ways along with tips to optimize your profile.
Table of Contents
Overview of Ways to Add Website to LinkedIn
There are several ways you can add your website on LinkedIn:
- Add to LinkedIn profile’s Contact Info or Background sections
- Include in LinkedIn posts and articles
- Feature on LinkedIn Company/Showcase pages
- Add website link in LinkedIn messaging
- Show website link in LinkedIn feed status updates
I’ll cover step-by-step guides for all these options in this article. But first, let’s discuss why you should add your website URL to your LinkedIn presence.
Benefits of Adding Your Website to LinkedIn
Here are some of the main reasons to link your website on LinkedIn profiles and pages:
- Drive targeted traffic – LinkedIn’s 650+ million members are your perfect audience. Sending them to your site increases conversions.
- Establish credibility – Prominently displaying your website establishes you as an expert.
- Get discovered – LinkedIn profiles rank high in Google search results so you can get discovered by people searching for your products/services.
- Professional brand building – Including websites enhances your personal/company brand and expertise.
- Engagement – Posts with website links see higher comment rates, shares & clicks.
So in short, adding your website to LinkedIn grows your audience, authority, leads and engagement.
With the right optimization tips covered later, you can tremendously boost your website traffic from LinkedIn.
Also Read – How to download LinkedIn Learning videos
How to Add Website to LinkedIn Profile Sections
Adding an external URL to relevant sections of your LinkedIn profile is a must to establish credibility and drive site traffic. You can include your website link in these profile sections:
How to Add Website to LinkedIn Contact Info Section
The Contact Info section prominently displays below your name on your LinkedIn profile. Follow these steps to add your website:
Step 1) Login to your LinkedIn profile
Step 2) Go to your LinkedIn profile and click View Profile
Step 3) In the right column, click the Pencil (edit) icon next to Contact Info
Step 4) Edit Contact Info
Step 5) Enter your website URL and title
Step 6) Click Save, then click contact info
Your website now shows in the Contact Info widget on your profile!
Also Read – How to Add Admin to LinkedIn Page
How to Add Website Link to LinkedIn Bio Section
The Background section is another optimal place to highlight your website. Follow these steps:
Step 1: Login to your LinkedIn profile
Step 2: Go to your LinkedIn profile and click View Profile
Step 3: Scroll and click “creator mode”
Step 4: Once you have read everything in that pop-up, select the “Next” button.
Step 5: if you see the “Learn more” option, you are currently not eligible to use this feature.
Step 6: Go to your full profile and select the edit icon
Step 7: Click Save
Also Read – Can You Have 2 LinkedIn Accounts With the Same Email?
How To Add Website Link In A Post On LinkedIn
Posting regular updates with a link to your website is an impactful way to drive traffic. Just follow these simple steps:
Step 1: Click Start a post on LinkedIn
Step 2: Type your URL within the post
Step 4: Click the “post” button
Step 5: The link and images that are clickable will appear in your post.
This displays your content with a clickable website link to send visitors. Experiment with different post formats like articles, images, polls, etc. to see what your audience best responds to.
Pro Tip: Mention your website organically in the post caption to pique readers’ curiosity before they click through.
Also Read – How to Become a LinkedIn Learning Instructor: The Definitive Guide for Aspiring Online Educators
How To Add Website Link to LinkedIn Messaging
You can also include your website URL within LinkedIn messages and emails to share your work while networking or messaging contacts.
Here’s how to add a link to messaging:
Step 1) Click Messaging icon in LinkedIn toolbar
Step 2) Start a new message or open an existing message thread
Step 3) Type out your message text
Step 4) Select the relevant text you want to hyperlink
Step 5) Click the chain icon to connect URL
Step 6) Paste your website URL
Step 7) Hit send!
This enables you to seamlessly promote your website in conversations to garner more clicks.
How To Add Website Link In A Post Comment On LinkedIn
Step 1: Log in to your LinkedIn Profile
Step 2: Create a new post.
Step 3: Include the phrase “link in the comments”
Step 4: Post
How To Add Website Link In A Post Later On LinkedIn
Step 1: Log in to your LinkedIn Profile
Step 2: Write a post, not including links, and click ” Post”
Step 3: When the post is completely published, then click the three-dot icon
Step 4: Edit your Post type your URL
Step 5: Once you complete editing, then click “save”
Showcasing Your Website on LinkedIn Company/Showcase Pages
Company and Showcase Pages are LinkedIn’s versions of Facebook business pages to promote brands, businesses, and organizations.
You can highlight your website link prominently here to supplement your personal profile.
Here is how to add your website URL to these Pages:
Add to Company Page
Step 1) Go to your Company Page
Step 2) Click Edit Page on top right
Step 3) Scroll down and enter website in Contact Info section
Step 4) Click Save
This displays the URL on your Company Page sidebar for all visitors to see.
Add to Showcase Pages
Step 1) Navigate to your Showcase Page
Step 2) Click the Pencil Icon to edit
Step 3) Under About, enter your website in the Websites box
Step 4) Click Save
Your site now shows in the About section of your Showcase Page!
Pro Tip: Make sure the website title you enter describes what visitors can find on your site.
Best Practices for Optimizing Websites on LinkedIn
Now that you know how to put your website link on LinkedIn, here are some top tips to optimize it for maximum visibility and traffic:
⛹ Customize link text – Don’t just hyperlink raw URLs. Use compelling anchor text like “Check out my portfolio” to entice clicks.
📈 Track website traffic from LinkedIn – Use analytics tools to see visitor trends from LinkedIn referrals over time.
📋 Maintain consistency – Keep your website URL consistent in all LinkedIn profile sections to boost credibility.
📂 Organize websites – Categorize different sites for business, blog, podcast etc under separate Website boxes.
🔗 Link to most important page – Choose strategically whether to send visitors to your homepage, contact page, blog etc.
📈 Share new content – Post updates when launching new website content to capitalize on existing audiences.
📊 Analyze performance – Track clickthrough rates on posts with links using LinkedIn’s analytics to refine content.
📱 Optimize for mobile – Ensure your site is mobile responsive as the majority LinkedIn usage is on mobile devices.
By following these best practices, you can boost user engagement with your website across the LinkedIn platform.
FAQs: Posting Websites on LinkedIn
Here are answers to some commonly asked questions about adding websites on LinkedIn:
How many links can I include in a single LinkedIn post?
You can include up to 100 links in one LinkedIn post or article to link out to external websites. But the best practice is to incorporate just 1-3 highly relevant links so as not to overwhelm readers.
Can I create custom URL slugs for my LinkedIn profile?
Unfortunately, no. LinkedIn automatically assigns a URL slug for every profile using your name which cannot be changed, unlike other sites. The format is:
linkedin.com/in/your-name
What’s the difference between Company and Showcase Pages?
Company Pages showcase business brands to a consumer audience. Showcase Pages highlight organizations, causes, creative portfolios etc to a professional audience. Both allow promoting websites.
Can I create a custom vanity URL for my LinkedIn Page?
Yes! Company and Showcase Pages allow you to create memorable, branded URLs via LinkedIn’s Vanity URL service. This lets you establish a unique identifying website address for your Page.
