LinkedIn is an incredibly powerful platform for networking and building your professional brand. But with over 850 million members, standing out in the crowded LinkedIn feed can feel next to impossible at times.
That’s why savvy LinkedIn users rely on one simple but effective strategy to get their content seen: post boosting.
“Wait…you can BOOST posts on LinkedIn? I thought that was just something annoying people do on Facebook!
I know the idea of “boosting” a post probably conjures up images of obnoxious ads and spam in your social media feeds. But boost post on LinkedIn work differently and strategically promoting your content can have huge benefits if done right.
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What Does “Boosting” Mean on LinkedIn?
Boosting a post on LinkedIn means paying to amplify its reach beyond just your current followers.
You’re essentially paying for sponsored distribution to get your posts in front of more targeted members. LinkedIn displays boosted content in several locations:
- The top of followers’ home feeds
- The LinkedIn post recommendations module
- Profile sidebar modules
- Email notifications
The goal is to fuel engagement from a larger, more segmented audience to hit your desired outcomes whether that’s shares, clicks, reactions, or new followers.
And the beauty is you have control over exactly who, how much, when, and for how long it promotes the post. More targeting precision = less spamminess for your audience!
Also read: How to Post on LinkedIn: The Ultimate 2024 Guide
The Pros and Cons of Boosting LinkedIn Posts
Before running off to boost every post you publish, let’s walk through the key pros and cons so you can use it strategically.
| Pros | Cons |
|---|---|
| Targeting precision: LinkedIn’s robust analytics and audience segmentation tools let you hone in on exactly who should see your posts for maximum impact. Getting hyper-targeted = more relevant eyeballs. | More exposure: Obvi. Boosting expands your reach beyond just your follower base resulting in more views, engagement, clicks, etc. |
| Low barrier to amplify content: For low cost, you can use boosting to quickly and easily beef up thinner organic content distribution. | Risk of annoying followers: Members may grow tired of boosted posts flooding their feeds leading them to disengage completely. |
| Build authority: Boosted posts often feel more “legit” which can enhance perceptions of you or your brand as an authority in your niche. | Less organic reach data: Boosting can muddy data on how well posts perform organically over time. Best to test performance before routinely boosting. |
| Low barrier to amplify content: For low cost you can use boosting to quickly and easily beef up thinner organic content distribution. | Costs add up: The budget needs to align to goals as unchecked boosting costs rack up over time without intentional ROI tracking. |
| Support business objectives: Whether awareness, leads or sales the increased engagement from boosting directly supports your business goals per post. | More effort to stand out: As more members start boosting expect rising competition for attention in the boosted feed slots. |
How to Boost a Post on Linkedin
Ready to increase your LinkedIn influence? Follow these simple steps:
Step 1: View your page in Admin mode and find the post you want to boost.
Step 2: Click “Boost Post”
When ready to expand its reach click the ellipses “…” at the bottom of the post then select “Boost Post”.
Note: You CANNOT boost posts with 3rd party advertising or political content per LinkedIn’s advertising policies. So boosting rights are reserved for your original content.
Step 3: Choose Brand Awareness or Engagement.
Step 4: Define Your Target Audience
This is a MAJOR advantage of boosting on LinkedIn vs other channels. You can leverage their unmatched professional data and segmentation tools to micro-target key stakeholders.
Start by defining who you want to reach based on attributes like:
- Job title
- Industry
- Company
- Location
- Skills
- Interests
- Groups
- MORE!
Layer that with your own follower demographic and engagement analytics for a custom high value audience recipe.
Step 5: Choose the profile language, and locations, and select or exclude more criteria based on the type of audience you’re focusing on.
Step 6: Select your desired advanced options for AutoAutomatic Audience
Step 7: Set your budget and schedule, and click the “Boost” button
Also read: Best Times to Post on LinkedIn to Increase Your Engagement in 2024
Best Practices for Boosting LinkedIn Posts
Beyond technical steps also consider these best practices for getting the most bang for your boosted bucks:
Do A/B testing: Run multiple boost versions per post testing different audiences, budgets, durations etc. to optimize based on the highest engagement.
Re-boost evergreen posts: Repurpose highest performing posts with refreshed targeting and content for revived interest.
Time for work hours/days: Coordinate visibility to peak professional social browsing times (Tues/Wed/Thurs 8-5pm).
Lead with value: Hook audience pain points fast then offer solutions vs. ego-bait self-promo clickbait. 😬
Call-to-actions: Guide boost views to clear actions aligned to conversion goals per post (follow, download, register, buy).
Engage with commenters: Boosting increases comments so use it to start meaningful conversations that further establish authority.
Now let’s check the fine print details on current LinkedIn boosting limits and costs.
Also read: How to Find Saved Posts on LinkedIn
LinkedIn Post Boosting Limits and Pricing
As of October 2023 here are the post-boosting guardrails to keep top of mind:
Daily max budget: $500 per personal account; $10,000 per Company Page
Max boosted posts/month: 25
Min budget per post: $10
Max budget per post: $500
Max promotion length: 90 days
Current cost per 1,000 impressions: Around $3-$8 depending on audience competition
So a $100 boost budget = About 12,500 – 33,000 potential impressions.
Of course, your unique audience targeting nuances will shift this. But it offers helpful guardrails for budget decisions based on reaching goals.
LinkedIn pricing operates on an auction model similar to their Sponsored Content ad units. So actualized cost per impression fluctuates based on audience demand.
For example, targeting “CEOs” will likely cost more per impression vs. targeting “Marketing Managers” since CEO attention has higher competition.
Plan to allocate at least a few hundred dollars monthly to test boosting performance for your audience and objectives.
Monitor spend-to-results data frequently then optimize budget/duration as patterns emerge.
Creative Tips to Promote Engagement
To close out, a few pro tips for crafting boosted posts that spark maximum amplification:
Leverage FOMO
Urgency INCITES action! For time-sensitive posts feature verbiage like “24 hours left!” or “Today only!” to ignite immediate FOMO (fear of missing out).
Ask questions
Prompt comments by posing an intriguing question. Get creative vs. boring old “Thoughts?” to intrigue responses.
Cliffhanger endings
Leave them wanting more! Share the beginning of a compelling story/anecdote but hold the climax and resolution details for only those who follow you. 😏
Call attention to color
Make key post copy/CTAs pop visually with highlighting, text color variations or background colored text boxes.
Embed interactive content
Posts with polls, quizzes or slides promote prolific shares and commentary potential.
Cross-promote posts
Repurpose highest highest-performing content across other channels linking back to your LI profile driving interest full circle.
Try combining several engaging formats for amplifying content that packs a viral social proof punch!
Then sit back and watch your boosted content work its distribution magic as you build market authority on LinkedIn!
Also read: How to Repost on LinkedIn in 2024 – A Complete Guide
Now Go Amplify Your Influence!
Phew, that was quite the amplified content marathon! 😅 But now you have everything you need to successfully integrate strategic LinkedIn post boosting that takes your brand authority sky high.
The key is mindfully incorporating it into your overall content approach without letting costs careen out of control. Set defined engagement and conversion goals per post then track analytics ruthlessly to optimize efforts towards maximal outcomes.
When boosting is dialed in as one channel of an integrated omni-channel strategy your content will sing across every platform. Just don’t ignore the foundational importance of crafting damn good VALUE-DRIVEN posts consistently over time. Garbage in = garbage out after all! 🤷♀️
Okay, that’s enough bossing you around! I can’t wait to see the stellar authority-building content you create. Now get out there and start boosting your influence brilliance!
Frequently Asked Questions
Still, have some burning questions about maximizing your LinkedIn boosting efforts? No worries! Here are answers to some commonly asked queries:
