LinkedIn, the world’s largest professional network with over 810 million members, has announced some major updates coming to the platform in 2023. These changes aim to improve the user experience, provide more value to members, and help businesses reach their target audiences more effectively.
As LinkedIn continues to evolve, it remains focused on fulfilling its mission – to connect the world’s professionals to make them more productive and successful. The 7 key updates for 2023 reflect this goal of enabling economic opportunity for every member of the global workforce.
Table of Contents
LinkedIn latest updates
Improved Video Accessibility on LinkedIn
One of the most anticipated updates is improved video accessibility on LinkedIn.
What’s New
- Auto-generated closed captions for uploaded videos. This uses AI to add captions automatically without the need for manual work.
- Ability to edit auto-generated captions within LinkedIn to correct any errors.
- Support for uploading caption files (SRT, VTT, etc.) for your videos.
Why It Matters
Video is an extremely engaging content format on social media. However, videos lacked accessibility for deaf and hard-of-hearing users without captions.
The new auto-captioning feature makes it effortless to make videos accessible on LinkedIn. This is a major win for inclusion and allows videos to reach a wider audience.
How To Use It
Uploading a video with captions on LinkedIn will be seamless. When you upload a video, you’ll have the option to auto-generate captions. You can then review and edit the captions within LinkedIn before publishing your video.
You’ll also be able to upload your own caption files if you already have them. The improved accessibility will be a welcome change for brands, companies, and creators using LinkedIn to share video content.
Also read: How to Do LinkedIn Data Scraping
Alt Text Functionality in Campaign Manager on LinkedIn
LinkedIn Campaign Manager is getting updated with alt text functionality for images.
What’s New
The ability to add alt text descriptions for images in LinkedIn Campaign Manager. This will be applied to Sponsored Content and Message Ads.
Why It Matters
Alt text provides text descriptions of images which are read out by screen readers for blind users. This improves accessibility and inclusion.
Adding alt text also benefits SEO and optimization for LinkedIn’s feed algorithm. Relevant descriptive alt text can boost impressions and engagement.
How to Use It
When creating a new image post or Message Ad in Campaign Manager, you’ll see a field to enter Alt Text.
Simply describe the image in a few concise words that summarize what’s in the photo. Avoid keyword stuffing.
Adding thoughtful alt text results in a better experience for sight-impaired users and improves relevance for all users.
Updates To Job Search on LinkedIn
LinkedIn’s job search platform is getting some handy updates in 2023.
What’s New
- Salary bands on job listings. Companies can choose to display salary ranges or bands for their open positions.
- Improved salary insights and comparisons. LinkedIn is enhancing their salary data and comparisons to give better insights.
- Remote work filters. Better filtering for searching remote, hybrid, and on-site jobs.
Why It Matters
Salary transparency is a major trend. Showing salary info builds trust with candidates and gives them insight into the role.
More robust salary data also empowers candidates to negotiate better and know their worth. This pressures companies to be competitive and fair with pay.
Enhanced remote work filters enable candidates to easily find flexible job opportunities aligned with their needs. This is a must-have in the new era of work.
How To Use It
When posting a job, you’ll have the option to display a salary range. Provide the low and high end of what’s budgeted for total compensation.
Job seekers can utilize the improved salary insights when evaluating offers. Be sure to research pay at specific companies in your industry to negotiate.
Use the remote filters when searching for openings. Toggle between fully remote, hybrid remote, and on-site jobs to find the right fit.
Content Analytics on LinkedIn
LinkedIn is expanding its analytics offering with new content analytics.
What’s New
- Detailed metrics on LinkedIn content you post. See impressions, engagement, clicks, reactions, comments, follows, shares, etc.
- Demographic data on who is engaging with your posts. See their job titles, industries, locations, companies, etc.
- Comparative data benchmarking your performance against competitors.
Why It Matters
These analytics enable brands and creators on LinkedIn to really zero in on what content resonates with their target audience.
You can use the demographics to fine tune content to your ideal customer and industry verticals.
Benchmarking against competitors helps you aim to overtake them in engagement and reach on the platform.
How To Use It
Post consistently to LinkedIn. Then go to the new content analytics tab in your Analytics section.
Review metrics on your top posts – look at engagement rates, clicks, reactions, etc.
Study the demographic data to see who to tailor your content towards. Compare metrics versus competitors’ pages and aim to beat them.
Standardized Accessibility Job Titles on LinkedIn
LinkedIn is adopting standardized job titles focused on accessibility.
What’s New
Users can now select from predetermined job titles focused on accessibility roles:
- Accessibility Specialist
- Accessibility Engineer
- Accessibility Manager
- Accessibility Researcher
- Assistive Technology Specialist
Why It Matters
Standardizing these titles makes it easier for accessibility professionals to be found and understood.
It improves inclusion and representation of accessibility roles within organizations.
Enables better data tracking of accessibility job growth and demand.
How To Use It
If you work in an accessibility-focused role, update your LinkedIn profile’s job title to use the new standardized titles.
Recruiters and HR can use the titles when posting open positions related to accessibility.
Those looking to hire for accessibility can search the titles to find candidates.
Also read: How to Announce a New Job on LinkedIn to Expand Your Network
Updates To B2B Product Search
LinkedIn is optimizing their product search feature for B2B companies.
What’s New
- Enhanced search relevance for B2B buyers searching for products related to their industry.
- Ability for companies to boost product listings in B2B search results via advertising.
- Analytics for companies to see product search volume, clicks, and conversions.
Why It Matters
Many B2B purchases happen through product search on LinkedIn. Improving search and ads enables companies to get their offerings in front of motivated B2B buyers.
Gives companies data on which products buyers are searching for so they can optimize search marketing.
How To Use It
Ensure your LinkedIn company page has all your product and service listings up to date. Consider boosting priority products via ads.
Analyze search volume and conversion data in your analytics to see which offerings to focus on promoting to your audience.
If you’re a B2B buyer, leverage LinkedIn search to find the best products and vendor options in your industry.
Post Scheduling on LinkedIn
Post-scheduling is coming to LinkedIn’s mobile apps.
What’s New
The ability to schedule posts in advance – up to 90 days ahead of time. This includes written posts, images, articles, etc.
Scheduled posts can be managed from a new “Scheduled” tab in the app.
Why It Matters
Post-scheduling has been a widely requested feature. It offers convenience and flexibility for social media managers.
You can plan and stagger content over time without needing to post manually at odd hours.
Gives control over timing and frequency of posts. Schedule around upcoming campaigns, product launches, and events.
How To Use It
When creating a post, use the new “Schedule” option to pick a future date and time.
Use the “Scheduled” tab to organize future content in a calendar view and manage it.
Get strategic with timing – schedule morning posts when engagement is highest or tie posts to events.
Also read: Can You Schedule Posts on Linkedin? A Detailed Guide
The Road Ahead
These updates aimed at enhancing productivity, accessibility, analytics, and the job search experience show that LinkedIn is focused on improving their platform capabilities for all users.
We can expect more innovations that help both members and companies achieve their goals on LinkedIn. The professional network shows no signs of slowing as it continues evolving to meet the needs of modern professionals worldwide.
What potential LinkedIn updates would you find most valuable as a user? Share your thoughts in the comments!
Frequently Asked Questions
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What are the 7 LinkedIn updates is launching?
The 7 major LinkedIn updates for 2023 are:
Improved Video Accessibility with Captions
Alt Text for Images in Campaign Manager
Enhancements to Job Search Experience
New Content Analytics
Standardized Accessibility Job Titles
Upgrades to B2B Product Search
Post Scheduling in Mobile Apps -
When will these 7 updates roll out?
LinkedIn has announced these updates are slated to launch in 2023, but has not provided exact release dates. The updates will likely be rolled out gradually over the course of 2023.
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What update seems most useful?
The content analytics update seems most useful for brands, marketers, and creators. Having access to detailed performance data can help optimize content strategy on LinkedIn.
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Will these updates be available to all users?
Yes, LinkedIn has indicated these features will be available to all users. However, certain capabilities like product search ads would be exclusive to company pages.
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How can I stay on top of LinkedIn’s updates?
Follow LinkedIn’s Official Blog at https://blog.linkedin.com for announcements of new products and updates. You can also check LinkedIn’s Help Center for guides once updates are live.
Current LinkedIn Rate Limits – October 2023
Here are the current rate limits in place on the LinkedIn API as of October 2023:
| Endpoint | Limit | Time Period |
|---|---|---|
| Core API | 20,000 calls | 10 minutes |
| Search API | 100 calls | 10 seconds |
| Share API | 300 calls | 5 minutes |
| Companies API | 30 calls | 1 second |
| Jobs API | 200 calls | 1 minute |
| Matched Audiences API | 100 calls | 10 seconds |
| Ad Accounts API | 200 calls | 10 seconds |
| Campaigns API | 150 calls | 10 seconds |
- The Core API has a daily limit of 50,000 calls per access token.
- Rate limits can vary based on the authenticated user. Limits may be higher for premium accounts.
- Exceeding the rate limits will lead to HTTP 429 “Too Many Requests” errors. You will need to slow down requests.
Recent LinkedIn News – November 2023
Here are some notable recent LinkedIn news stories from November 2023:
- LinkedIn surpassed 900 million members, continuing its steady user growth.
- They announced new profile badges for quantum computing skills and qualifications.
- The company is piloting a TikTok-style short-form video feed to better compete for talent.
- They expanded their community-building features like LinkedIn Events and My Community to support hybrid work.
- LinkedIn Sales Insights reached $5 billion in annual recurring revenue, becoming a major Microsoft ad business.
- The US Department of Labor sued LinkedIn to challenge their use of non-compete clauses in employment contracts.
- LinkedIn launched new analytics capabilities for content creators to gain more insight into their audience and performance.
- They introduced additional online education courses focused on the metaverse and Web3 skills.
- LinkedIn expanded its creator accelerator program in an effort to court more influencers and grow their content.
As you can see, LinkedIn continues to rapidly scale its business, while introducing capabilities to improve the user experience. It’s solidifying its place as the go-to platform for professional networking and opportunities.
